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Fashion Fables: Inside the Business of Fashion

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Author: Anindya Ray

Product Code: DS002

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In Fashion Fables, the industry insider Anindya Ray opens the doors to the captivating world of the fashion retail industry, sharing his firsthand experiences and unparalleled insights gained from over three decades of experience. Anindya Ray, who embarked on his writing journey through the blog Inside Apparel in 2020, has expertly translated his vast knowledge and deep understanding of the fashion retail business into this engaging and enlightening narrative. What was once a blog has now blossomed into a must-read book for anyone passionate about fashion or curious about the intricate workings of the global supply chain. Through personal anecdotes, thought-provoking analysis, and in-depth research, he presents a vivid and comprehensive account of his experiences, capturing the essence of an industry that has shaped cultures and economies worldwide. Fashion Fables is an indispensable guide for industry enthusiasts, professionals, and anyone curious about the captivating journey of the fashion retail industry."

Product Specification:

Publisher

Digital Spines (Originally Published by 16Leaves)

Pub-Date

05/10/2023

Language

English

Page Count

258 pages

ISBN - 13 (Print)

9788119316236

ISBN - 13 (eBook)

9788119316212

Item Weight

600 G

Country of Origin

India

Dimensions

6X9

 

 

Contents
Foreword
1. PART 1 - THE FUTURE OF FASHION
1.1 Future of the Fashion Industry and its Impact
1.2 The Future of Fashion Marketing
1.3 The Future of Fashion Design
1.4 The Future of Fashion Buying
1.5 The Future of Fashion Sourcing
1.6 The Future of Fashion Vendor
1.7 From the Readers’ Mind!
2. PART 2 - THE MYTHS IN FASHION DESIGN
2.1 How Many Colours are Too Many?
2.2 What’s in a Fit?
2.3 Is Fashion Design Commercial Art or Fine Art?
2.4 Are Seasons Relevant in Fashion Anymore?
2.5 Do We Really Understand Innovation?
2.6 From the Readers’ Mind!
3. PART 3 - HUMOUR BEHIND THE SCENES
3.1 The ‘Not Invented by Me’ Syndrome
3.2 Roughly Right or Perfectly Late???
3.3 The Quality of Errors!
3.4 The Order of The Phoenix!
3.5 Different Quality for Different Folks
3.6 Decoding the Consumer Code
3.7 The Vanity of Sizes
3.8 Grab that Attention
3.9 From the Readers’ Mind!
4. PART 4 - WHAT IS THE SECRET SAUCE OF CREATING EFFICIENT SUPPLY CHAINS?
4.1 Trust-Based Supply Chains
4.2 Vendor-To-Vendor Partner
4.3 How To Become A Preferred Customer?
4.4 Trust-Based Supply Chains are the Future of Retail
5. PART 5 - MY SOURCING JOURNAL
5.1 Does Anyone Plan in Sourcing?
5.2 Selecting the Right Vendor
5.3 A Clean Sourcing Organisation - Is it Really Possible?
5.4 The Much-maligned T&A in Sourcing
5.5 Regional or Centralised - What Really Works!
5.6 Reducing Cogs - The Eternal Quest!
5.7 Reviews - The Secret of Operational Excellence
5.8 Vendor – How to Be Future Ready?
5.9 From the Readers’ Mind!
Afterword
Acknowledgements

"A pivotal figure in the Fashion & Apparel Industry for over three decades, Anindya Ray has held key positions in Buying & Merchandising, Design, Marketing, Sales, Sourcing & Quality with brands like US Polo Assn, Flying Machine, Arrow, Nautica, Calvin Klein, Gap, Aeropostale, Allen Solly & Benetton to name a few. Kickstarting his career in 1987 with InterShoppe, India’s first fashion retail chain, he has, over the years, worked with leading companies like Arvind Fashions, Madura Garments, DCM Benetton and Bombay Dyeing. He is currently the Founder and CEO of Studio Earth. This book is Anindya’s effort to make his thoughts heard among the industry’s like-minded professionals to further share their experiences with a larger interested audience."

Reviews

Anurag Kapur - 26/10/2023

Crisp, Candid, Interesting and Uncomplicated.
Author has crafted a dynamic script, providing a unique and insightful perspective on the inner workings of fashion brands in real-time.
Multiple sections filled with sharp and impactful observations that professionals in the industry can readily connect with and glean valuable insights from.
It marks a pioneering commentary in the realm of fashion retail businesses, especially within organisations, as Anindya has drawn extensively from his wealth of experiences and lessons learned.

Anuj Sachdeva - 23/10/2023

A book where one can learn the industry with an experience of Industry experts/veterans. Big Congratulations Anindya on your first book

Anuj Sachdeva - 16/10/2023

A book where one can learn the industry with an experience of Industry experts/veterans. Big Congratulations Anindya on your first book

Beena - 09/10/2023

I am very impressed with the simplicity with which the entire book has been written. It highlights how it evolved and the challenges faced by the Entrepreneurs in the Fashion Industry. The deep knowledge of the writer Anindya Ray, makes the book interesting as it shares real time experiences. It gives good insights to people in the Fashion Retail Industry owing to the encyclopedic description of the various facets of the processes & transformation thereon.

ajinkya - 09/10/2023

Anindya Ray's 'Fashion Fables' seamlessly weaves personal anecdotes, deep insights, and captivating research into an indispensable guide, offering a vivid and comprehensive account of the fashion retail industry. From shaping cultures to impacting economies, this book is a must-read for fashion enthusiasts, providing an engaging peek behind the scenes of a dynamic global supply chain.

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